Playboy mansion reality show has a 70% female audience

Woman watching Hugh Hefners playboy playmates romp around the playboy mansion? I thought that men would be the larger audience. Of course maybe most men would be but their wives won't let them watch or they have children in the house. I find the article below flawed in the statics of woman being the larger audience. Maybe I am wrong in thinking that most woman want more out of life than making themselves look pretty and having their photo taken.

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